If you missed it, here is Part One.
Knowing how much you’ll make as a blogger is a great benefit of working for a company, but there are more. Check them out:
*The Page Rank for a company blog is almost always higher than the Page Rank for a start-up personal blog. This is only true in the case of where the company blog is established – if the company blog is a start up also, then obviously the Page Rank will be nonexistent at first. If you don’t know what I mean by “Page Rank,” then check out the blog I will be posting tomorrow on that subject. In a nutshell though, the higher the Page Rank, the more traffic you get from Google, so an established company blog will receive more traffic from searches, theoretically bringing you more ad revenue and more exposure as a writer.
*Usually if you write for a company, your own personal blogs will receive more traffic. This is only true if the two blogs relate to each other in some way, but many times new readers will find you through the higher ranked company blog, check out your bio, get intrigued, and then head on over to your personal blog.
Your personal blogs can work in conjunction with your company blogs by correlating in topics. Example: You are a painter, and are trying to get your paintings sold by running a personal blog that has images of your paintings on it. You are hired to blog about decorating and home life for a company. Readers check out your personal blog through your company bio, and because they are already interested in decorating and their home, they will be fairly likely to buy a painting from you. On the other hand, if your company blog was about computers and iPods, the audiences aren’t the same, and although you may have an occasional stray buyer, the crossover isn’t going to be nearly as high.
One big BUT here: Most companies will not allow you to have a personal blog that covers the same exact topic that they hired you to write about, because if people can go to your personal blog and read your insights, then why go to the company website to learn anything? If the two compliment each other though, then you’re onto something.
There are some really great reasons to blog for a company, but just like in the debate with personal blogs, there are some downsides to blogging for a company too. Check out my next blog: The Downsides to Writing for a Company Blog.
This was part of a series on blogging. If you haven’t read the other entries in this series, make sure to check out the summary page for a listing of all blogging articles. Comments and feedback are always welcome – feel free to leave them below or send me an e-mail at Hava L {at} Families dot com. Thanks for reading!