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The Psychology of Spending Up

Why do we opt for certain brands over others? Is it quality, price, packaging or something else? You might be surprised by what some researchers believe influences our spending habits.

Today I went on a quest for organic fruits and vegetables, or at least organic versions of the “dirty dozen,” produce found to have the highest concentrations of pesticides. Since I don’t currently belong to a CSA, I’m stuck with shopping at stores to find what I need.

My first stop was a local produce stand. Most of the produce is grown right there on land next to the stand or by local farmers. Unfortunately, they had exactly only one organic item. Local, I found, does not necessarily mean pesticide free.

Next was a stop at Trader Joe’s. There was a little more in the organic department, such as strawberries. The two requests from my family, though, apples and pears, were not available.

Finally, in desperation, I went to a “luxury” market. Yes, they had everything I needed. In addition to this availability, the soothing lighting, soft classical music, well-arranged shelves and selection of products (look, penny candy in glass jars, gourmet coffee in bins!) started to work its magic. Even the fact that 5 lbs of potatoes, normally purchased for about $3 in my regular store would have cost me $8 there, did not bring down my mood.

When I got in line, I was treated like royalty. Despite there only being one person ahead of me, the manager immediately called a cashier to hurry over to an adjacent register so I wouldn’t have to wait the six extra minutes in line. Important people like me didn’t need to wait. I was hooked. Quick, someone take a photo of me living the good life.

Check back tomorrow for the rest of the story, including what I did that shocked my husband.

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About Mary Ann Romans

Mary Ann Romans is a freelance writer, online content manager, wife and mother of three children. She lives in Pennsylvania in the middle of the woods but close enough to Target and Home Depot. The author of many magazine, newspaper and online articles, Mary Ann enjoys writing about almost any subject. "Writing gives me the opportunity to both learn interesting information, and to interact with wonderful people." Mary Ann has written more than 5,000 blogs for Families.com since she started back in December 2006. Contact her at maromans AT verizon.net or visit her personal blog http://homeinawoods.wordpress.com