To continue on with our discussions on good shopping techniques, I wanted to elaborate more on dealing with a strong sales pitch. Salespeople who work on commission can be brutal in their approach to get you to buy a product. In general, it is good to use a store employee for basic advice and to ring up your purchase… but try to avoid them when they begin that typical sales pitch.
Being a salesperson is an art form, especially if when one is very talented. It can be easy to be swayed by their pressure, even when you may think you are not. The best way to battle this subtle tactic is to walk in knowing you will absolutely not buy anything that day… no matter what they tell you.
Then, stick to your guns. Always walk away, even if you feel that this is a perfect product at the perfect price. Ideally, you should go home and sleep on it. Then, if you still want it the next day… go back and buy it. That next morning, your true feelings will surface, instead of the thoughts the crafty salesperson put in your head.
In sales training, they tell them that 80% of customers who walk away… don’t come back to buy. For the salesperson, this is a real incentive to get you to buy right then — almost to the point of giving misinformation or at the least, significant pressure. The point you should consider is why do 80% of customers not come back? It is usually because the product was not actually something they really needed or wanted.
This technique of walking away cuts back on your impulse buying and reduces high pressure sales. It allows you to contemplate the purchase and ensure it is the best choice. It will help you to spend your money wiser. So often we buy things with little value or use, purely to satisfy our emotional need or someone else’s need to sell. Let these 24 hours help you see the true path your money should take.
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