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What Are You an Authority On?

Have you ever read an article or an excerpt in a trade magazine or on a web site where someone was referred to as an “authority” on something? I often find that when “communications authority” or “transition authority” is added to a person’s title and other work information, I am more likely to pay attention to what they have to say. I think we can apply this principal to our own home businesses by figuring out what we are an authority on and how we can share that as part of our work.

The great thing about being an “authority” is that it does not have to be something that someone else decides. You do not have to be declared or branded an authority—although that does sometimes happen, you can decide on your own that you have enough experience, education, contacts, etc. that you are a qualified authority on a particular subject or subjects. It is important to remember, however, that being an authority does not give us carte blanche to be know-it-alls, but if we have valuable experience and information we can share as part of our home businesses, it can usually only be an advantageous thing if we do.

So, what are you an authority on? Do you know quite a bit about organization, planning, collaboration, communication, or even a more specialized topic like knowledge of plants, music, theatre, or sports? Perhaps you have taken classes or had special education or training on a particular subject area. Is there a way that this can be incorporated into your business? As an authority, you can offer advice, write articles, put together reports and letters to the editor, etc. By making yourself known and available to answer questions, give interviews, etc., your reputation and your business’ publicity can be enhanced.

Also: Learning on the Job

Benefits Over Features