As someone who spends part of her work world organizing meetings and conferences, I am constantly hearing from attendees about what they “hope” to take away from a conference experience and what they actually do take away. The truth is, conferences can be a great way to energize your career, stimulate your passions, meet new and interesting people, and gain all sorts of specific training and information. The trick is to find the right conference for what you need.
I’m writing today about attending a conference as a participant, not as an exhibitor (that is a whole different can of worms for your home business!). Choosing to attend a conference as a participant involves much more than just deciding if it is something you can afford or not. You’ll want to evaluate what it can add to you personally and professionally to see if it will be worth your time.
As a conference attendee, you can expect to meet other people in your field, as well as gain information and education. Different conferences will be really heavy on the education and training, while others will be more sales and networking focused. If you are attending a targeted, industry-specific conference, you may be able to receive continuing education credits or units, or certification that can be used in your work.
Other things to look for in a conference: will you get information on industry updates and trends? Will you receive a directory or list of all the people who are in attendance? Will there be a chance to meet and chat with presenters or speakers? And will there be any follow-up or place to go with your questions after the conference? All of these questions should be answered by the presenting organization or by an e-mail or phone call to the conference planner. Don’t hesitate to shop around as ask the questions in order to find a conference that will really be a great fit for you and your home business!
How Many Conferences Should You Attend a Year (If Any)?
Tips for Working With Conference Planners