Promoting a business often means telling the story about what you do and what your business is all about. Many business owners feel comfortable doing just about anything EXCEPT writing. Whether you fear your spelling skills or seize up when you see a blank screen or piece of paper, it might be that writing about what you do is the hardest thing you have to face as a business owner. Since this can be such a great way of promoting your business, however, it might be worth your while to learn how to write about what you do.
Writing articles and columns about your work can be an ideal way of self-promotion. Many business owners and “specialists” eventually write a book since this seems to go hand-in-hand with being and “expert.” Even if you have no intention of writing books or articles, you will likely still find yourself creating content for your web site or writing a press release. It is important to tell the best story you possibly can in order to bring new people into your business.
It might help if you try to detach and imagine you are someone outside your business writing about what you do. Start with the journalism basics of who, what, when, where and why. Throw in “how” and you have a good basic skeleton for telling the story about what your business does. I have found that many people get immobilized thinking that they need to start off with a clever paragraph. However, if you get the basic structure down first, you will build confidence. Then, you can go back and add an interesting anecdote, a quote or two, and other things to spice up your writing. Keep the mission and purpose of your business in the forefront of your mind as you write about your business. This can be a great slogan to guide you in the message you would like to convey.
See Also: Writing Articles to Grow Your Business
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