If we only pay attention to the stereotypes in mass media and stories, we might think that in order to a successful business person, one has to be tough, rigid and stoic all the time. That is not necessarily the case, however, and sensitivity can be a helpful personality trait to cultivate.
Think of some of the best leaders and inspirational people you know or have known in your career; even times when you have received exemplary customer service–chances are those people had well-developed veins of sensitivity rippling through them. Being sensitive to people, issues, problems, etc. is actually a wonderful way to connect with others and focus in on how to be helpful–not just how to slam someone into a new product or service. The best communicators and problem-solvers are sensitive people.
We tend to think that the type of business personality to be valued is the tough, emotion-less, unwavering sort who keeps his or her eye on the prize. But in the past couple of decades, the understanding of how important other qualities are to true communication has grown and sensitivity is one of those traits that makes communication with a vast variety of people from all walks of life possible. It is no longer considered “soft” to be sensitive in matters of business.
So, just because you are trying to carve out a niche for yourself with your own home business, this does not mean you needn’t nurture your sensitive side too. Letting our sensitive side show through means that we can allow ourselves to care about our clients and customers and be concerned about how we can help solve social, personal and community problems. This can only be helpful in cultivating individuals and helping to build those personal connections that are the basis of good business relationships.
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